Time, Money, Life, Death
Take a minute or two to reflect upon the following from
the Long Beach Grand Prix weekend:
|ONE HOUR & TEN MINUTES: The amount of|
time between Gil de Ferran taking the checkered flag
and arriving with teammate Simon Pagenaud in the
media center for post race interviews. Ė no, it wasnít
their fault by the way. By the time they arrived several
writers from major news outlets had left the interview
area, cranking out stories for quickly approaching
|24 SECONDS: The amount of time the Patron|
Highcroft Acura spent penalized in pit lane while leading
the race. While the penalty could easily be blamed on
the IMSA pit marshal who enforced it, we must
remember this gentleman was simply doing his job.
Unfortunately for the past 30 months, IMSA tech
inspectors have approved the equipment in question,
including at the Long Beach race. This inability to
communicate within the IMSA organization cost the
Patron Highcroft the victory, a loss of valuable points
and the prestige of winning the race for their sponsor,
which also was the title sponsor of the race.
|EIGHT MINUTES, 30 SECONDS: The amount|
of time it would have taken someone in the upper
management at the ALMS to write and distribute a
memo that states: a) Long Beach is the largest and
most important market we will race at in 2009. b) More
members of the national press will attend this race than
any other including the Associated Press, Reuters, The
Los Angeles Times and USA Today. By the time the
ALMS race ends east coast deadlines will be past, and
west coast deadlines will be approaching quickly. As a
result we need to adjust our procedures to get the
overall winning drivers to the media center as quickly as
possible. Thus giving the winning car, their sponsors,
the winning manufacturer (Acura which is based just up
the road) and the ALMS maximum exposure. c) The
ALMS is paying hundreds of thousands of dollars to
broadcast the race on ABC, it is imperative that we have
the very best race possible. Spread the word. This is
our opportunity to showcase our racing on national
television. A good and close race is good for the series.
Letís make sure everything is buttoned up.
|TWO MINUTES, FIFTEEN SECONDS: The|
amount of time the de Ferran Acura and drivers were
being interviewed on national television following the
race. What is the value, in real dollars, to a major
sponsor to this sort of national exposure? I donít know,
but I imagine every sponsor and team owner does.
What is the value of this type of national television
exposure to any other organization having a decal on the
|SIX MINUTES: The amount of time it takes a|
person to attach two Malaria No More decals to the
front of the Patron Highcroft Acura. Strategically placed
for maximum exposure.
|THIRTY SECONDS: Every half a minute|
another child dies of malaria in Africa.
|THREE HOURS, FIFTY MINUTES: On|
Tuesday, April 21st at the Beverly Wilshire Hotel, the
amount of time it took to raise $1 million dollars at the
Malaria No More. The benefit was attended by Tony
Blair, Patron Highcroft driver David Brabham, one green
and black Acura race car, and hundreds of very
generous and enlightened folks of Los Angeles.
|TWO SECONDS: The amount of time it takes|
us to realize TV exposure, pit lane penalties, and
staging press conferences are important Ė but it isnít life
|FORTY-FIVE SECONDS: The amount of time it|
takes YOU to save a life and join the fight against
malaria. Letís all do something about it. Please make
a difference and go to:
http://www.milestoendmalaria.org and pledge.