Dear Mosport International Raceway,
Remember me? No? I am the customer. I am the
customer that returns to Mosport every year to take part
in the American Le Mans Series race.
I am the fan that sits on the hills through sun and rain. I
consume food and drink and t shirts. I gladly pay
money to do so.
I am the corporate sponsor that has my logos on
billboards, in programs, who erects a tent to entertain
my guests, and activates my sponsorship that appears
on the sides of all of those race cars. I gladly pay
money to do so.
I am the photographer, the sports writer, and the public
relations representative whose job is to get images and
words to my outlet (newspaper, magazine, website, and
corporate headquarters) that convey information about
this event. My clients gladly pay me to do so.
Every year we all return to this fabled race track. Every
year we are greeted by your wonderful staff, all of whom
do a fantastic job despite the limited resources at their
disposal. Every year we think next year will be better.
Remember me now? No? I am the customer who buys
a ticket, but has not cell service to call my friends and
tell them to get up here asap and check out these
fantastic cars. Nor can I call or receive calls to check
on how my kids performed at their soccer games today.
I am the corporate sponsor who cannot send a text
message or use my cell phone to call my co-worker and
ask them to bring more product to the hospitality tent,
as our guest are requesting more of that item. Nor do I
have internet service, so I cannot check my email or
send an email message regarding a concern I might
have to improve my guests' time at the track. Oh, and
my guests cannot do any of these things either.
I am also that sponsor plastered all over that very fast
and very expensive racecar you see. I cannot use my
cell phone to call, or use the internet to contact my
boss - the person who writes a very big check so his
company's logo appears on that car, in the program, on
the billboards - to inform him on qualifying or race
results.
I am the local newspaper writer and the wire service
photographer who is on a tight deadline. I have to
transmit words and photos immediately to my clients so
the ENTIRE WORLD can read and see about this event.
I need fast reliable internet service to do so. And when
this doesn't exist, I cannot do my job.
Hello. I am the customer. I am literally the life and
breath of this sport. I am the teams, the sponsors, the
media, the corporate guests, and the fans who make
this event happen. Would it be too much to ask you to
please spend the money to bring this facility up to
modern day communications standards? Just a simple
cell tower and some sort of halfway decent internet
service would do. By doing so, no one, including the
guy that owns this place, will have to go to Starbucks,
back to a hotel room, or simply drive 300 meters outside
the front gate, to communicate with the outside world.
Remember the mottos of the ALMS? "For The Fans"
and "World Class." There needs to be an asterisk at
the end of both of these. And the fine print should read:
"*everywhere but Mosport."
Sincerely,
The Customer
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